The way pet owners find a vet is changing fast. We help your practice navigate it, with veterinary SEO that thinks 6, 12, and 24 months ahead.
At its core, SEO is about one thing: showing up when pet owners search for you online. There are three main aspects we focus on for your practice:
Traditional SEO, or the list of links search engines display when showing results. Google reads the depth and specificity of your pages to decide who earns the top spots.
Increasingly a second front door to your practice. Pet owners check the map, read your reviews, and form an opinion before they ever reach your website. Showing up here is critical.
Google AI Overviews, ChatGPT, and the other AI tools pet owners are using to understand their pet’s health and find veterinarians. We help you understand and navigate this rapidly changing landscape.
Every website we build comes with the technical layer done right: fast pages, clean structure, proper titles and descriptions, and the behind-the-scenes markup that tells Google exactly what your practice is. Every site is optimized from day one for the way pet owners search most: “vet near me.” This is included in your website subscription.
Everything beyond the baseline is strategy, and this is where the DE difference shows. Most veterinary websites say the same things, so pet owners can’t tell one practice from another. We help you stand out for what makes you different, whether that’s dentistry, urgent care, exotics, or the cases no one else in town takes, then build the pages and content to win those searches.
What each service costs, what it is, what it covers, and when you need it.
Already yours
Included with every DE website subscription (yes, really!) The foundation Google needs to trust your site.
Free
Choosing how your practice wins new clients from search
When: you want more than the baseline
$299 each
Always-on content that earns your practice clicks from search
When: you’re ready to build authority on your targets
$499 per page
The permanent pages that convince pet owners you’re the right choice
When: a service you want to be known for deserves a page
New practice. New website. No search history. Two years later:
The mix
“The message on our website is exactly the message I want to be conveying, and I love how direct we are in saying it. It’s right in line with the goals and values of our hospital. I’m not a marketing person, and that’s what makes me glad I work with people who know what they are doing.”
Dr. Landon Brough
Owner, Sonoran Sky Pet Hospital
Yes. SEO is the foundation your practice’s online presence is built on, and you need a solid foundation to compete in today’s landscape. Ads, reviews, AI visibility, they all work better when it’s in place. A page that ranks keeps working for years.
AI tools like ChatGPT decide who to recommend by reading your website, your reviews, and what’s written about you around the web. The same things that win regular search win here: a technically sound site and specific, useful content. The landscape is changing fast, so we stay on top of the latest research to help your practice stay ahead.
Start with the foundation: a fast site, clean structure, and pages for every service you offer. Then get specific. Write about how your practice does things, not generic pet advice that could come from anywhere. Specificity is what Google rewards, and it’s what pet owners trust.
About six months to see movement, faster for technical fixes, longer in crowded markets. But SEO alone was never the whole plan. It’s one piece of your marketing mix, and part of our job is helping you figure out what the right mix looks like for your practice. Nobody can honestly promise the #1 spot, so we won’t.
Yes. Every DE website includes the technical SEO foundation, optimized from day one for “vet near me” searches. The strategy conversation about what to target next is free. Blogs are $299 each and page copywriting is $499 per page, so you only pay for what you actually want.
A temporary dip is normal. Google re-reads everything when a site changes. Three things protect you: keeping your page addresses (or redirecting old ones properly), keeping the content strong, and not breaking links between pages. We handle all three.
You can, and the writing will be decent. But writing is the easy part. Knowing which topics to target, how pet owners actually search, and how each post builds on the last is what moves rankings. The research is what you’re paying for, not the typing.
Yes. The strategy conversation is free no matter who built your site. Blogs are $299 per blog and page copywriting is $499 per page, so you can start there. The technical foundation is the one piece that comes built into a Digital Empathy website, and if yours is missing it, we can rebuild your site on our modern foundation without changing the look you like.
The strategy conversation is free. We’ll look at where your practice shows up today, what’s worth targeting next, and what the right mix looks like for you.
Book Your Free Strategy Session
