Your practice isn’t a template. Your website shouldn’t be one.
For over a decade, Digital Empathy has built custom veterinary websites from the ground up. Your unique story, translated into what pet owners are looking for, on a foundation built for whatever comes next.
Trusted by 600+ independent practices
Your new clients haven’t seen your medicine yet, but they can see your website.
Choosing a vet doesn’t happen in your lobby. It happens online, before you ever know someone was looking. A new client can’t see your team, your facility, or the quality of your care yet. They see a website, and they decide in seconds.
If yours feels generic, you get lumped in as “just another vet.” The practices that win are the ones a pet owner lands on and thinks: this is exactly who I’ve been looking for.
The Digital Empathy Approach
Your story, never a template
Every Digital Empathy website is built from the ground up, from scratch, for one practice: yours. No themes, no molds, no “pick a layout.” As an independent practice, you have a story the corporate groups can’t tell, and our job is translating it into what pet owners are looking for, so they choose you.
Found everywhere pet owners look
Technical SEO is built in from day one, and your site is structured so Google and AI tools like ChatGPT can read it, understand it, and recommend you. Search is changing fast. Your website keeps showing up as it does.
A build that moves at your speed
No half-year mystery project with a big reveal at the end. We show you our first designs within a couple of weeks, then we refine them together. Most sites go live within one to two months, and if anything needs to change after launch, edits happen quickly.
How it works
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Discover
We start with a conversation. We learn your practice, get a feel for what you’re looking for, and share a proposal for how we’d support you. When you’re ready, we go deeper: in-depth discovery with the team members you choose, so your story is fully told.
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Create & Launch
You see our first designs within a couple of weeks, and we refine them together until they’re just right. Our team of designers helps you work through look and feel, sitemaps, and overall strategy, so you can feel confident in the details. Most sites go live within one to two months.
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Ongoing Support
This is a partnership, not a handoff. We track how your site performs, and ongoing updates are included in your subscription. And you’ve got a team that’s there as your priorities and strategy change.
Website Costs and What’s Included
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The Build
$2,750, one time
Making your site
- The full discovery process
- Every page your practice needs, designed from scratch, no templates
- Homepage copy, written by us, always included
- Technical SEO built in from day one
- Domain transfer and DNS, handled
- Unlimited revisions, we don’t launch until you’re in love
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The Subscription
$199 per month
Hosting, maintaining, and updating your site
- Ongoing strategy to make sure your goals are met
- Most updates you’ll ever ask for: text, photos, team changes, widgets like online booking
- Feedback on your website’s performance as your goals evolve
- Analytics with a self-serve dashboard, so you can watch it work
- Hosting, security, and backend upkeep
- Quick edits after launch, whenever things change
Need more words?
Our copywriting team can write any page you’d like, researched and reviewed by our in-house veterinarian. $499 per page.
See how it fits into your SEO strategy →You’re getting more than a website.
Westerville Veterinary Clinic came to us for a website. What they found they needed was much bigger.
“We discovered our identity. I hadn’t realized it was missing until we defined it. Once we put that stamp on, ‘this is who we are and what we do,’ everything clicked. It gave us the direction we needed to move forward.”
FAQ
With Digital Empathy, $2,750 to build and $199 per month to host, maintain, and update it. We publish our prices because we think you should be able to find them.
Hosting, security, backend maintenance, technical SEO, and most updates you’ll ever ask for: text, photos, team changes, new pages when you provide the content. If you’re wondering whether something’s included, ask. The answer is usually yes.
Your homepage copywriting is included in your website build fee. We do this because it sets the tone for your practice’s positioning, and it’s typically the most visited page on your website—getting it right from the start is how we bring your practice’s story to life for pet owners. The rest of your content comes from you, and we’ll coach you on what good looks like. If you’d rather have someone else write it, our copywriting team can take any page at $499 per page, reviewed by our in-house veterinarian.
Not necessarily. We can rebuild it on our modern foundation with the same look and feel, but faster, safer, and easier to update under the hood.
Typically, you’ll see first designs within a couple of weeks, and most sites go live within one to two months. The pace mostly depends on how quickly feedback comes back from your team.
Right away, not at launch. The build fee is significantly less than what your website costs us to make, and the subscription is how we keep the upfront price attainable for independent practices. The work starts immediately, so does the partnership.
Ready for a website that tells your story? Let’s talk.
The strategy conversation is free. We’ll look at your current site, what’s working, and what a site built around your practice’s story could do.
Book Your Free Strategy Session